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Established in 2010, The Shop Baseball Performance Academy is dedicated to helping young players improve their skills and reach their full potential on the field. Our experienced coaches and trainers work with players of all ages and skill levels to provide personalized instruction in hitting, pitching, fielding, and more. We use the latest techniques, equipment and technology to help our players develop their abilities and achieve their goals. Our comprehensive approach to training includes both individual and team-based instruction, as well as strength and conditioning programs designed specifically for baseball and softball players. Whether you're a beginner looking to learn the basics or an experienced player looking to take your game to the next level, our academy is the perfect place to improve your skills and achieve success on the diamond.



Skill Development

Teamwork and Sportsmanship

Focus on Fundamentals

Physical Fitness

Mental Preparation

Fun and Enjoyment

  1. Skill development: Our academy prioritizes individual skill development for each player, regardless of their age or experience level. We provide personalized instruction and training to help each player improve their abilities in hitting, pitching, fielding, and other areas of the game.

  2. Focus on fundamentals: We believe that mastering the fundamentals of baseball and softball is essential for success at any level of play. Our coaches emphasize the importance of proper technique and mechanics in all aspects of the game.

  3. Mental preparation: Baseball/Softball is a mental game as well as a physical one. Our academy helps players develop mental toughness and focus through techniques such as visualization and positive self-talk.

  4. Teamwork and sportsmanship: Baseball/Softball is a team sport, and our academy emphasizes the importance of teamwork and sportsmanship. We teach our players to support and encourage one another, and to respect their opponents on and off the field.

  5. Physical fitness: Baseball/Softball requires a unique combination of strength, speed, and agility. Our academy includes strength and conditioning programs designed specifically for baseball players, to help them stay healthy and perform at their best.

  6. Fun and enjoyment: Above all, baseball and softball should be fun! Our academy strives to create a positive, supportive environment where players can enjoy the game and develop a lifelong love of the game.



Kevin Elrod was a four-year varsity starter at Lee-Davis High School where he helped guide them to win the state championship as a senior.  He earned all-state accolades and was named metropolitan player of the year by the Richmond Times-Dispatch, as well as all district, regional, and metro player of the year in 1997.  As a sophomore and junior, he earned all-district, all-region and all-metro honors.  As a four year starter at VCU, Kevin became one of the top rated hitters carrying a career batting average over .300 and a CAA season high of .468.  He was the former head varsity baseball coach of Atlee High School, and also served as assistant coach at Tucker, Lee-Davis, and Caroline.  Kevin also served as head coach of American Legion Post 206 for two years.  During his final season at Atlee High School, the team batting average was .420, and the starting 9 hit .448 scoring 10.5 runs a game.  His pitching staff threw a 2.04 era including 143k’s with only 48 BB’s.  He was inducted into the Lee Davis Hall of Fame in 2022 as one of the top baseball and football athletes. Kevin specializes in hitting and position specific training.“Baseball is 90% mental and 10% physical.  If you want to be the best you need to learn the game, not just play it.” 

Kevin Elrod

Owner and Chief Instructor


Coming Soon..


Brian Mohr


Coming Soon..

Sam Ridenhour



804-901-3745 |

11041 Richardson Rd, Ashland, VA 23005


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